dison’s came to us as a premium café, brunch, and wine bar concept with ambition to become a true all-day destination. The challenge wasn’t quality, it was clarity. They needed a sharper identity, consistent presence, and a content system that could support both daytime trade and evening energy.

We built a brand-led content and social strategy designed to position Edison’s as your space for every moment, from morning coffee and business meetings to brunch, wine, and late evenings. Within the first phase, content reached 50k accounts, generated over 600,000 views, grew the account to 1.5k followers, supported two successful launches of evening and brunch service, and contributed to record-breaking revenue days.

The Strategy

We delivered a multi-channel social media strategy rooted in authentic storytelling, community engagement, and local creator partnerships designed to create real connection and real-world results.

Creator & Influencer Seeding

We invited local food creators to experience both brunch and tapas, generating social proof and putting Edison’s in front of new audiences early. Their content created buzz, credibility, and helped accelerate discovery.

Story-Led Social Media

We produced monthly content across Instagram, TikTok and Facebook, cinematic visuals, behind-the-scenes moments, staff-led storytelling. The focus: humanising Edison’s, highlighting behind-the-scenes and process behind their homemade cakes and quality of their food, and making the café feel familiar even before visiting.

Positioning Through Story & Culture

Rather than relying on traditional promotional content, we told the why behind Edison’s, their passion for food, their journey as a family business, and their role in the local community. This story-first approach helped deepen engagement, drive shares, and elevate perception of the brand.

Digital Marketing & Retention

We layered performance-driven tactics on top of the content to turn casual interest into repeat guests and long-term retention.

• In-venue WiFi & data capture

• Automated email flows

• “Return visit” incentives

• Booking reminders

  
  

Impact

Edison’s evolved from a quiet local café into one of Southampton’s favourite brunch spots. Storytelling built connection. Consistency built recognition. Digital marketing drove repeat demand.

When people feel like they already know you, they’re far more likely to walk through the door.