Bar Beach Tropical came to us with a bold concept and no existing audience: a Black-owned, tropical-inspired “new-gen pub” in the heart of East London. They needed a brand, a presence, and a strategy that would turn a new venue into a destination.

We helped build everything from the ground up - a full launch ecosystem across creators, social, paid ads, and local activations. Within 90 days, content surpassed 1.5 million views, reached 500k accounts, grew the brand to 6k+ followers, and drove a sold-out launch event, positioning the venue as a culturally recognised hotspot for summer.

Press & Creator Seeding

We positioned Bar Beach Tropical as a cultural venue worth talking about, not just a bar or restaurant.

Targeted creator outreach highlighted its identity, atmosphere, and Black-owned heritage, resulting in widespread creator buy-in, over 1.5M views, and rapid local awareness in the weeks leading up to launch, supported by 20+ successful creator visits and activations.

Social Media Launch

High-energy visuals, tropical cues, gamified formats, and behind-the-scenes storytelling captured the vibrancy of the venue and encouraged shares, tags, and UGC. This made the venue feel alive online long before people stepped through the door.

Paid Social Ads

Cohesive, brand-led creatives and location-targeted Meta campaigns drove bookings and attendance to sell-out for their first and only summer event.

Local Activation

To turn online culture into footfall, we launched Cocktail Code Words, a weekly digital-to-IRL campaign delivered through Instagram Stories. Followers received secret drink codes redeemable in-venue, driving midweek traffic and creating repeat visitation through playful discovery.

Impact

In one quarter, Bar Beach Tropical became a fully booked, culturally resonant venue. A clear identity, creators who believed in the space, and intentional strategy transformed a brand-new concept into a venue with momentum. Real awareness. Real bookings. Real community.